Born And Raised In New Delhi, Avantika Bedi Is A Designer And Creative Director Whose Work Spans Spatial Design, Styling, Branding, And Experiential Storytelling. After Studying Product And Furniture Design In India And Later Earning A Master’s Degree In Interior Design In Milan, She Built A Multidisciplinary Career Across Design, Editorial, And Brand-Led Creative Direction.

Her Experience Includes Working With IKEA, Project Management For India Design ID, Styling For Elle Decor India, And Serving As Design Director For An International Fragrance House, Where She Led Projects Ranging From Exhibition And Office Design To Branding, Packaging, And Visual Communications.

In 2026, She Founded ASB Paris. Alongside The Studio, She Launched ASB Topics, Essays Dedicated To Exploring Design, Culture, And Contemporary Aesthetics Through Research And Conversation. Her Work Is Driven By A Deep Interest In Design, Culture, And The Ways In Which Thoughtfully Crafted Environments Can Create Meaningful Connections And Memorable Experiences.